Pay Per Click Advertising (PPC)

Marketing your small business a few years ago was pretty simple. A few adverts in local paper magazines, local newspapers and the local phone directory. Google changed all that with PPC. Arguably Pay Per Click advertising can be the most effective form of advertising you can undertake.

Online advertising is becoming more sophisticated and more competitive all the time. Pay Per Click advertising can be effective at driving new customers to your business but not done properly it can be an expensive waste of money. Placing great ads in front of people looking for your products and services is far better than static adverts in a magazine or directory.

Advertising campaigns require constant management and oversight. Search or Display Ads and for e-commerce Google Shopping campaigns should be actively managed, tested and improved.  Even if already running Adwords campaigns I am confident I can improve your return on investment.

Although we are Google Partners our PPC service includes much more than just running an AdWords campaign. We will consider all the networks you would expect, from paid search to paid social. Whatever type of campaign yields the best ROI; from shopping to remarketing, from Gmail to YouTube.

Paid search marketing is the quickest and most controllable way to get your business in front of people who are looking for your products or services. Because you only pay for qualified traffic, it is easy to control the budget and return on investment for your campaign.

You also have total control over your campaign budget which can be raised, lowered or paused to suit your business objectives and goals. Campaigns can even target your customers at locations you set to match your business service area.

How We Manage Your Campaigns

PPC Optimisation

If you have an existing managed Adwords campaign or have been self managing your own account we are confident that we can improve it and increase your ROI.

Google Shopping

Product Listing Ads within Google Shopping are a really effective and valuable addition to extend your e-commerce advertising. Whilst these can sometimes be quite complex to setup they attract a very good rate of return and are increasingly popular. I will set up your Merchant Centre account, create and manage the product feed and will design, setup and manage your shopping campaign on your behalf.

Geographical Targeting

Target your campaign and your customers geographically.

Campaign Management

We will constantly manage the account and test ads and keywords to improve performance

Paid Search Advertising

A combination of great ads, carefully selected and analysed keywords, negative keywords, great landing pages and Quality Score will ensure your ads are seen by people looking for your products and services. Through regular testing and improvements and by using the latest ad extensions, and sitelinks we increase the effectiveness of your campaigns.

Remarketing

Use remarketing to tap into lost traffic – either those who have abandoned an order, or who have engaged but not yet converted – and drive them to convert to sale.